BuzFeed a reuşit o realizare extraordinară în weekend: 800.000 de oameni au privit live pe Facebook cum doi angajaţi ai publicaţiei au făcut un pepene verde să „explodeze” după ce au înfăşurat în jurul lui sute de benzi elastice.
A fost poate cel mai ridicol lucru transmis până acum folosind noua funcţie Facebook Live, dar un PR stunt extrem de reuşit.
Aceasta este cea mai urmărită transmisie live efectuată prin intermediul Facebook până acum.
Cei doi angajaţi ai BuzzFeed se aşteptau ca pepenele, botezat „Giselle” să explodeze după 475 de benzi, dar acest lucru nu s-a întâmplat. Abia la banda cu numărul 642 au început să se audă zgomote, iar la banda cu numărul 692 s-a produs explozia.
Experimentul arată cum poate fi folosit, într-un mod inedit, noul serviciu Facebook Live de către branduri pentru a atrage atenţia consumatorilor.
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