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India este piaţa de smartphone-uri cu cea mai rapidă creştere din lume, dar acolo au de obicei succes modelele mid-range şi entry level. De aceea, pentru companii care vând dispozitive high-end, precum Apple, este dificil să câştige cotă de piaţă în statul asiatic. Principalul motiv este că dispozitivele Apple sunt foarte scumpe comparativ cu alte bunuri, potrivit analiştilor de la compania Mizuho.
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Huawei raportează vânzări smartphone mai mari decât ale rivalului Apple, pentru finalul anului 2016De banii daţi pe un iPhone 6s, un cetăţean mediu din India poate cumpăra alimente timp de un an, poate plăti timp de patru ani abonamentul la serviciul de telefonie mobilă, timp de patru ani facturile la apă şi electricitate sau ratele la maşină timp de şase luni.
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În acest moment unul dintre cele mai populare modele de smartphone Apple din India este iPhone 5s, lansat în 2013.
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